Why Aussies Secretly Prefer to Drink Macca’s Coffee?
When we hear the name McDonald’s, the majority of us think of a fast food chain famous for burgers, sauces, nuggets, and maybe ice cream. But you might be surprised if you search for its coffee popularity. Australia, a country famous for its aesthetic cafes, prefers to drink McDonald’s coffee over other independent coffee shops. Being affectionate towards McDonald’s, they call it Macca’s coffee.
Given so many café options, why do Australians still choose Macca’s coffee as their caffeine fix of the day? What makes it so special and dear to them?
Let’s explore the hidden secrets behind their affection!
Was McCafé Born in Australia?
Considering Macca’s coffee fans’ range, it is hard to believe now that it was the result of a conducted experiment. Due to Australia’s growing café culture, McCafé was launched in Melbourne in 1993 as an experiment to blend fast food with barista-style coffee. And guess what happened? It went wildly famous among Australians and is now the first choice of Aussies, with Macca’s now selling on average 600,000 cups of coffee a day, meaning about one in every four coffees sold in the country every twenty-four hours comes from Macca’s.
Surprisingly Cheaper than Others
Coffee can feel expensive, especially if you need it daily. But Australians are taking advantage of Macca’s coffee, which is a blend of premium coffee at a cheaper and more affordable price. They are addicted to the flavour of 100% Rainforest Alliance Certified Arabica beans, a blend of smooth, chocolatey, and slightly fruity taste. Knowing that, despite expenses like milk alternatives and customisation, Macca’s coffee taste is not compromised, Aussies love it intensely!
In fact, a small Macca’s coffee in Australia costs around $3.70, which makes it a great deal for regular drinkers.
Convenient to Everyone’s Craving
Easy accessibility plays a crucial role in making Macca’s coffee a favourite choice. Whether you are travelling late at night or need a quick stop on a long journey, Macca’s coffee is always available when local cafes are closed. Moreover, their drive-thru and delivery options make it easier for Australians to get their caffeine fix without waiting in lines or stepping outside. In a fast-paced world, Macca’s coffee offers convenience with quality, a combination of two qualities that is hard to compromise on.
Constant Improving Taste
No doubt, McCafé is evolving its taste with time. They have invested heavily in improving their offerings, from upgrading machines to training their staff and introducing new blends that reflect their evolving taste. Their ongoing efforts make them a better choice to rely upon. For instance, in 2023, McCafé introduced a new bean blend to improve the taste and quality, which further aligns with the Aussies’ caffeine cravings.
Conclusion
Macca’s coffee has a special place in Aussies’ hearts. Its smooth, chocolatey premium taste makes Australians addicted to fix their caffeine cravings. Additionally, its cheaper price than others, easy accessibility, improved taste, and convenience to cravings make it a first-hand choice for people. Whether you are driving late at night or need a quick break on a long journey, a cup of Macca’s is always available to accompany you
